The 8 Success Criteria for Facebook Page Marketing

Another interesting report from Jeremiah Owyang.

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What’s your favourite condiment?

On my second date with Dave we spent a good part of our evening out-doing each other by detailing our love for condiments. “How much do you love mayo?” “THIS MUCH!” I screamed, ignoring the grill marks I was getting on my cheek from the outdoor heater. Seven years later I realize that Dave really does love condiments…all kinds from HP to French’s Mustard (I prefer Dijon) to Ranch and back again. Me, I love mayonaise, plain and simple.

The very best is the kind they put on those delicious fries in Holland. Now that’s tasty. The next best is Hellman’s.A different animal altogether but still terribly tasty is Japanese mayo. Absolutely not tolerated is anything called Miracle Whip or anything that is low fat.

Well, now that I’ve whipped myself up into a frenzy, I think I’m going to go and have myself some mayo! What’s your favourite condiment of all time?

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The Adulterer: Richard Wright Book Review

Maybe this book reminds me too much of the publishing industry whence I came, or maybe it reminded me of Ian McEwan’s style of writing and then failed to deliver or maybe I just didn’t like the main character Daniel Fielding but whatever it was this book didn’t do it for me in spite of it’s titillating subject matter.

Daniel Fielding is a middle aged, happily married Toronto based editor who has an affair with a younger colleague on a business trip to London and Frankfurt. What starts out as a fling with a younger woman ends in violent tragedy turning Daniel’s safe life upside down.

What follows is his journey to redeem himself with his wife, daughter and his community. But the predictable emotional trajectory of this kind of story is overshadowed by the violence of the affair’s ending and the public attention it garners. Daniel’s quiet weekend tryst with a younger colleague becomes public fodder and the tragedy of her death overwhelms the moral transgression against his wife and family.

As Daniel seeks to atone to Denise’s family, the spectre of Denise’s death overshadows the betrayal of his wife and daughter.

The more interesting story for me would have been to tell the story from his wife’s point of view. How do you see yourself through this horrific moral maze to redemption and forgiveness? Daniel’s character seems vapid and weak to me. I don’t actually like him and his surprise that his wife can’t somehow forgive him quickly on the basis that he never cheated before in all their year’s of marriage somehow makes him more despicable. Better he had just been an all out cad. But then both of these options would have made this a different book altogether. Anyways, just not my cup of tea. I loved Clara Callan but didn’t really care for this read.

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Tuesday’s With Morrie: Mitch Albom Book Review

“Learn how to die and you learn how to live.” This is the essential lesson Morrie Schwartz offers in a memoir of his final conversations between himself and his former student Mitch Albom.

Mitch Albom becomes reacquainted with his former college sociology professor after seeing him interviewed on Nightline with Ted Koppel. Morrie has agreed to allow Nightline to document his decline as he succumbs to the ravages of ALS. Albom jumps on a plane and reinitiates the relationship he had with Morrie sixteen years before. In a series of Tuesday conversations Morrie agrees to give Mitch his final lessons. This time though the subject is life and what it means to die.

What becomes apparent during these conversations is that ALS might break Morrie’s body but it can’t defeat his spirit which soars through this slim volume. The beauty of Morrie is that he peels life as if it were an onion unveiling its most essential elements…love, forgiveness, marriage, the world, community, and the ability to embrace the very best of life even as it slowly leaves you. In dying Morrie shows us what life is really about.

When Mitch asks him what he would do if his health could be restored for 24 hours Morrie explains that he would surround himself with his friends and family and indulge in conversation, he would inhale the beauty of his favourite pond, and his beautiful trees, he might dance and then he would go to his favourite restaurant. Mitch is shocked at how ordinary his last wish would be. But then that’s the beauty of Morrie. While the rest of us get lost in ambition and chasing the smoke dreams of a compulsive, empty consumer society, he chases love. It’s all about love. By giving yourself to love you give yourself to life. And that’s why even as he lay dying Morrie Schwartz was consumed with life.

What a great book.

Nightline video with Morrie

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Laksa: Malaysian Curry Noodles

One of the great benefits of forced relaxation is that I had to time to hunt down the world’s best laksa recipe. Laksa is much easier to make then you might think. You make the paste first, prepare the rice noodles, and then the toppings. The toppings can include any combination of chicken, shrimp, tofu, finely minced coriander, bean sprouts, vietnamese mint, green onion and boiled eggs. A little taste of sambal on the side completes this very tasty soup. Continue reading

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Sambal Goreng Udang: Fried Chili Prawns

I get a lot of my Asian recipes from an old cookbook that I’ve used for years called the All Asian Cookbook by Jacki Passmore

Last night I made fried chili prawns (Sambal Goreng Udang). This is a quick, super easy and tasty dish. I served it with basmati rice and steamed spinach but it could also be included in a larger Indonesian

rijstafel or served as a tapas. Continue reading

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Open Leadership: How Social Technology Can Transform the Way You Lead: A book review

I don’t often read business books or even non-fiction for that matter. But I am very interested in social technology from both a personal interest as well as a business point of view. I have worked in an environment where leadership ranges from complete disinterest in social technology to a panicked “oh my god, we need to get on twitter, facebook, blogs, we have to launch a space” without any real thought about the how this applies to strategic goals or how this affects work flow. Continue reading

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Warm Goat Cheese & Brie Salad Drizzled with Honey Lavender Dressing

Warning: this salad is excessively delicious. Dave got this from Rouxbe online cooking which has fantastic recipes including instructional videos. This is a great salad to serve for special occasions or dinner parties. We’ve made it several times and it was a big hit. Continue reading

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Conversations with my mother: Maybe we can dance my way

Tessa: Hi Rosie Posie
Rosie: Hiiii
Tessa: How are you doing?
Rosie: Not too bad. Tired all the time.
Tessa: Maybe it’s the medication.
Rosie: Maybe. I’m looking forward to you coming. Everybody is.
Tessa: Me too. I’m excited to see you.
Rosie: I have a skinny sprout head. I look like a bird.
Tessa: No you don’t.
Rosie: Yes, I do.
Tessa: Stop looking in the mirror then.
Rosie: No. (giggles)
Tessa Anyways,
Rosie: My legs are like string beans.
Tessa: How’s that different?
Rosie: Well they’re more stringy.
Tessa: You have nice legs.
Rosie: It’ll be harder to dance now.
Tessa: Don’t worry about the dancing. We can wave our arms in the air.
Rosie: I can probably manage one leg too. Two arms and one leg. Wowwweeee. We’ll watch soccer together. You know the Dutch are very good at soccer.
Tessa: I can’t wait.
Rosie: Me too.
Tessa: I love you.
Rosie: Me too. I love you too. I’m not dead yet you know.
Tessa: I know.

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Tessa’s Excellent Asian Noodles

These noodles are a cross between pad thai and bami goreng and they’re easy to make and delicious. Dave’s not putting HP Sauce on them so I take that to be a good sign.

Ingredients:
Serves 4 people
medium sized prawns (six per person)
1 large block tofu cut into very small pieces (finely chopped up should be about 2 cups)
4 cloves of garlic minced
1 inch of peeled fresh ginger also minced
1 shallot
1 savoy cabbage finely chopped
2 eggs
Thai rice noodles (half a package)
3 cups of bean sprouts
3 stalks of minced green onion
fresh basil minced
slightly less than a 1/4 cup of fish sauce (I know this sounds weird but a 1/4 is too much. It has to be about an 1/8 of an inch less than that)
white pepper
oil

While you’re frying everything up, place your rice noodles in hot water for approximately 20 to 30 minutes (they can’t be mushy so stir them from time to time so they don’t stick together and check them for doneness)

Heat oil in a large skillet to medium high heat. Add garlic, shallots and ginger and saute for 5 minutes. Add cabbage and stir. Cook for 2 to 3 minutes on medium high heat, add fish sauce and then add shrimp. Cook on medium heat until the shrimp is pink and done, add two eggs and stir vigorously making sure to blend it in with everything else. Add tofu and stir in. Then add drained noodles and mix thoroughly.
At the very last minute add bean sprouts. Stir thoroughly so that they’re fully incorporated into the rest of the mixture.

Season with white pepper to taste. White pepper has a unique taste so I would definitely go out and buy this rather than black pepper.

Garnish with green onion/basil and enjoy.

PS. meat eaters can add or substitute the tofu or shrimp for beef, pork or chicken. I actually think pork or chicken would work best.

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