Tag Archives: deforestation

Fashion and Saving Forests:Shifting the Supply Chain


Many years ago when I worked in publishing I met a woman named Nicole Rycroft. She had started an organization called Markets Initiative whose aim was to save the world’s vanishing forests. Her approach was to educate sectors and transform their supply change management.

At the time I worked at Raincoast Books in Vancouver, Canada. We had just landed a little book called Harry Potter. What better way to elevate an issue than by changing what kind of paper a book  of that stature and print run would be printed on.  Nicole approached Raincoast and proposed that we print the book on post-consumer recycled paper. The idea was presented to J.K. Rowling, who loved it and Raincoast ran with it. The rest is history. All of the Canadian editions of Harry Potter were printed on Ancient Forest Free paper. Paper had to be sourced and printers had to change how they did things.

Today Markets Initiative is called Canopy and it continues to work sector by sector to change how companies use forest products in their supply chain. Now the focus is on creating paper out of straw, ” “Human beings require oxygen and forests produce it; printed books require paper but paper need not be made from virgin forests.”  says Margaret Atwood whose book of speculative fiction was printed using straw pulp.

Now Nicole and CanopyStyle are taking on the fashion industry.  Little did I know (and I’m sure I’m not the only one) that materials like rayon are made of wood fibre, often from some of the world’s ancient forests. Viscose production consumes 140 million trees each year and is slated to double within the decade. This includes Gap (and their brands) and H&M.

Nicole just did an article in GREENBIZ where you can find out more about how the fashion world’s supply chain is being disrupted by a single woman with a big vision to save the world’s forests. Read the full article here.

Takeaway – One determined person can change the world.



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Filed under Sustainability

Gito and Asoka Meet for the First Time

I have fallen in love with orangutans. The  International Animal Rescue first brought young Gito to my attention with a horrific picture of an almost dead baby organgutan who had been left to die in a box. He could barely move, was undernourished and suffered from severe mange. Not only are orang-utans threatened because their home in Indonesia is being deforested and sold to big companies to grow palm oil (products we buy and support) but they are also captured and traded as pets. This puts orang-utans on the path of extinction.

Anyways, I fell in love with Gito and wanted to learn a bit more. Videos are posted regularly of Gito and other rescues progress as the make their way through their new lives.

In this video, Gito meets Asoka for the first time. Since his capture from his family he has not seen another organgutan. This video is truly touching.  If you want to help, please share and start to tell the stories of these animals. It’s the only way organizations like The International Animal Rescue can get support for their work and people around the world can find out what is happening to one of the world’s most iconic and truly wonderful species.

My Christmas present this year was Gito. My husband adopted him for me. He is now on my list to go and visit.



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Filed under Animal Activism, Orangutans