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Integrating Web 2.0 into Your Marketing Strategy

April 3, 2007 · 3 Comments

Tessa:So I might be taking a social media marketing course but I have NO IDEA how to get rid of this red ink, font or alignment. Anyways, for some time now I have been quite interested in on-line social marketing. One of the reasons we started this blog was so that we could wrap our minds around how to build community around this site. One of the things I’ve learned is that it takes time and it takes constant nurturing, integrity and some half decent writing skills. Anyways, as part of my learning I’ve signed up for the seminar below. Check it out:

What’s Your Social Media Marketing Strategy?
Or How I Learned to Love the Mob

Blogs, wikis, forums and social networks are here to stay. It’s where your customers live and it’s where they’re talking about you. Can you afford to ignore them any longer? Learn how to integrate social media into existing marketing strategies. How do you devise a Web 2.0 PR and marketing strategy? What is blogger outreach? How do you make your own social network? How do you run a great corporate blog?Darren Barefoot will answer these questions and yours about the new world of online collaboration and conversation.About the SpeakerDarren Barefoot is a writer, technologist and marketer who lives in
Vancouver, Canada. He completed his undergraduate degree in Creative Writing and Theatre and has always had a deep love of computers.
Darren originally worked as a technical writer, doing an internship at Radical Entertainment, followed by stints at Meridian Systems and Cape Clear Software (while spending two years in
Dublin). Since returning to
Vancouver in 2003, he has started Capulet Communications, a PR and marketing company that specializes in high-tech companies.
Some of Darren’s online and real world projects include: Capulet Communications, Geeky Traveler, Bolloxed, Yaletown View and The Vancouver Fringe Festival.

Date: Wednesday, April 4, 2007
Time: 5:30 p.m. (Registration)
6:00 p.m. to 7:30 p.m. (Session)
Place: YWCA

733 Beatty Street
Vancouver, BC

Costs: $45 for CPRS Members
$60 for Non-Members
(Prices include GST)
light refreshments will be served

Categories: Web Marketing

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